Overview:    

The Chief Growth Officer (CGO) is a key member of Please Touch Museum’s (PTM) Executive Leadership Council (ELC), reporting to the President & CEO. The CGO plays a pivotal role in the Museum’s growth, leading the integrated marketing communications strategy to elevate the Museum’s strategic vision and visibility locally, regionally, and nationally and achieve the Museum’s visitation, membership, and earned revenue goals. The CGO is an advisor and thought partner to the President & CEO and the ELC. As a member of the ELC, the CGO is involved in the highest levels of decision making for the business and collaborates with the team to assure the Museum executes successfully on the strategic vision for PTM. 

The CGO is responsible for creating, directing and executing a multi-platform communication plan to drive awareness, increase audience engagement, and achieve earned revenues goals, ensuring the Museum remains competitive in the regional and national landscape. The CGO ensures the consistency of institutional messaging across all channels as well as establishing annual plans and budgets across communication platforms and annual goals across earned revenue streams. The CGO will coordinate a broad range of communications activities that advance the Museum’s mission, strategic plan, brand, and reputation while leading earned revenue generation.

This role is responsible for mentoring and managing the Marketing & Communications and Business Development teams. Working with these departments, the CGO inspires, coaches, and develops individual and team capabilities by championing individual strengths and team collaboration, aligning teams around strategies and decisions, and empowering leaders to elevate and inspire their teams, solve problems, and navigate conflict, all while having fun.

Qualifications:    

The Museum is seeking an experienced and inspiring leader with excellent people skills, business acumen, and an exemplary work ethic. The ideal candidate will have a long history of building strong relationships, coupled with the demonstrated capacity to leverage marketing, communications, and engagement strategies to grow revenue and support overall business success. Bachelor’s degree, ideally in Business, Communications, Marketing, or related degree. MBA or MS preferred. 

10+ years’ experience leading earned revenue growth and 5+ plus executive-level marketing/communications leadership. Demonstrated ability to develop and achieve earned revenue goals of at least $8M.

Proven results as a Chief Marketing and Communications Officer or a similarly relevant role in an entity with at least a $10M organizational budget.

Extensive experience cultivating broadcast, print and social/online media, including pitching/placing stories, reporter relationship development and the review/revision of organizational materials for media/external distribution.

Job Responsibilities:    

The Chief Growth Officer (CGO) is a key member of Please Touch Museum’s (PTM) Executive Leadership Council (ELC), reporting to the President & CEO. The CGO plays a pivotal role in the Museum’s growth, leading the integrated marketing communications strategy to elevate the Museum’s strategic vision and visibility locally, regionally, and nationally and achieve the Museum’s visitation, membership, and earned revenue goals. The CGO is an advisor and thought partner to the President & CEO and the ELC. As a member of the ELC, the CGO is involved in the highest levels of decision making for the business and collaborates with the team to assure the Museum executes successfully on the strategic vision for PTM. 

The CGO is responsible for creating, directing and executing a multi-platform communication plan to drive awareness, increase audience engagement, and achieve earned revenues goals, ensuring the Museum remains competitive in the regional and national landscape. The CGO ensures the consistency of institutional messaging across all channels as well as establishing annual plans and budgets across communication platforms and annual goals across earned revenue streams. The CGO will coordinate a broad range of communications activities that advance the Museum’s mission, strategic plan, brand, and reputation while leading earned revenue generation.

This role is responsible for mentoring and managing the Marketing & Communications and Business Development teams. Working with these departments, the CGO inspires, coaches, and develops individual and team capabilities by championing individual strengths and team collaboration, aligning teams around strategies and decisions, and empowering leaders to elevate and inspire their teams, solve problems, and navigate conflict, all while having fun.