What does it mean to be a person of character? Dr. Arthur Schwartz, President of Character.org, explores this question deeply in his discussion with Arthur G. Affleck, III on the ACM Podcast: Empowering Young Minds. Through his expertise and passion for character education, Dr. Schwartz unveils how moral development influences individuals, communities, and society as a whole. This blog dives into the key takeaways from his conversation, shedding light on the transformative power of character-building at every stage of life.
Dr. Schwartz’s dedication to character education began with an unforgettable experience during his tenure at the School District of Philadelphia. Witnessing a young student lose hope sparked a profound question: How does a 15-year-old come to such despair? This question led him to Harvard University, where he studied adolescent moral development. His journey didn’t stop there—it expanded to a broader focus on virtues like grit, altruism, and gratitude through his work at the John Templeton Foundation and collaborations with thought leaders in positive psychology.
From the start, his mission has been clear: equip individuals with the moral courage and habits needed to make decisions that align with their values.
What is character? Dr. Schwartz defines it simply yet powerfully: Doing the right thing, at the right time, in the right way, for the right reasons. It’s not just a matter of performing good deeds but embedding those actions into one’s identity and habits. Schwartz emphasizes the importance of character beyond individual development—it’s essential for nurturing stronger families, ethical workplaces, and robust educational systems.
In his leadership at Character.org, Dr. Schwartz promotes a vision where character isn’t isolated to schools but woven into all aspects of life. His holistic approach includes engaging parents, fostering character in afterschool programs, and encouraging workplaces to adopt principles like “hiring for character and training for skills.”
Dr. Schwartz highlights that character education is most effective when it begins early and extends across various environments. His organization focuses on creating “Schools of Character” guided by 11 principles of effective character education. These principles emphasize shared leadership, community involvement, and sustained commitment to values.
One standout initiative is Character.org’s Growing Goodness project, which showcases how early childhood programs foster character across four key domains:
Each domain reinforces the idea that character-building is a collective effort involving teachers, parents, and community members.
One of the most innovative applications of Dr. Schwartz’s framework is its integration into children’s museums. Supported by the Lilly Endowment, this initiative transforms museums into hubs for fostering intellectual character and curiosity. These spaces inspire children to ask questions, explore their creativity, and develop a love for learning.
Dr. Schwartz envisions museums leveraging universal principles like the Golden Rule, encouraging both children and caregivers to embody.
###
Character.org is a non-partisan organization that advocates for character education whose mission is to provide global leadership, voice, and resources for developing character in families, schools, and organizations. Character.org is comprised of educators, researchers, business and civic leaders who care deeply about the vital role that character will play in our future. Their work empowers people of all ages to practice and model core values that shape our hearts, minds, and choices.
Fostering Character Through Children’s Museums aims to help children thrive during childhood and develop into engaged, responsible, and caring adults. Since November 2023, ACM, through a multi-year $1 million grant from Lilly Endowment, Inc. (the Endowment), is working to engage and support a cohort of 23 children’s museums* that have received planning grants from the Endowment.
Empowering Young Minds, the Association of Children’s Museum Podcast is available on all major listening platforms, including: Apple Podcasts, Spotify, and Amazon Music.
Foto © Achim Bieniek
We are excited to share that Salon Stolz has received the 2024 Austrian Inclusion Award and has been nominated for the European Museum of the Year Award EMYA 2025.
Salon Stolz was awarded the Austrian Inclusion Award 2024 in the Leisure & Culture category with the following justification:
“Salon Stolz in Graz offers an inclusive exhibition about the composer Robert Stolz, which is also accessible to people with different impairments, for example through tactile objects and sign language.”
In cooperation with Lebenshilfe Austria and Austrian Lotteries, eight innovative organisations and initiatives were honoured for their commitment to a more inclusive society and the removal of barriers for people with disabilities.
Further Information: https://www.lebenshilfe.at/inklusion/inklusionspreis/
42 European museums have been nominated for the European Museum of the Year Award 2025. Salon Stolz is part of the prestigious international group alongside the second Austrian museum, the Wien Museum. The winning museum will be chosen on 24 May 2025.
Further information: https://europeanforum.museum/news/emya2025-nominees-are-now-announced
###
The Salon Stolz aims to bring Robert Stolz and his extensive oeuvre into the present day and to make the passionate composer and conductor known to the target group of children and families.
Our exhibition consists of seven interactive stations that give visitors a playful understanding of the subject of music. Visitors can, for example, play melody memory, build sound stories or conduct the Graz Orchestra with VR glasses.
The highlight of the museum is the dance theatre “Melodia”. Two dancers take visitors on an enchanting journey through the life of Robert Stolz, which is retold through dance. Dancing along is expressly encouraged.
Museums today are at a crossroads, evolving from places where history is preserved into dynamic spaces that foster learning, spark creativity, and build community. They have become essential hubs of education and engagement, particularly for underserved populations. But the journey of transformation for these institutions is not without challenges. In the most recent episode of Empowering Young Minds, Laura Huerta Migus, Deputy Director for Museum Services at the Institute of Museum and Library Services (IMLS), explored the current state of the museum field, the challenges museums face, and their role in shaping a brighter future for communities around the world. Her insights shine a light on the vital work museums do and the strategies they need to adopt in order to thrive in an ever-changing world.
At the heart of Laura and Arthur’s conversation is the recognition that museums are no longer just buildings filled with artifacts. As Laura notes, they are dynamic institutions that play a pivotal role in the educational and cultural fabric of society. These spaces offer much more than a window into the past; they provide essential services that help foster curiosity, inspire creativity, and encourage learning.
Children’s museums, in particular, have been pioneers in shaping the visitor experience. These institutions encourage children to interact with their surroundings in ways that are both educational and fun, breaking down barriers to learning by making it hands-on and accessible. But there’s a gap that many institutions face—between delivering inspiring programs and managing the operational demands that sustain these spaces. One of the key points that Laura raises is that, while many museums excel at creating community-focused programs, they often struggle to manage their operational needs effectively. This reality is not new, but it’s become more pressing in today’s complex landscape.
There is a growing list of challenges that museums face today, ranging from funding shortages to dealing with natural disasters, demographic changes, security threats, and even political tensions. The museum sector, like so many others, was hit hard by the COVID-19 pandemic, which forced closures and led to a drastic reduction in visitor numbers. While some institutions have since reopened, many are still struggling to return to pre-pandemic attendance levels.
Additionally, as Laura explains, the philanthropic landscape has shifted dramatically. Museums can no longer rely solely on traditional sources of revenue, such as donations or ticket sales, to keep their doors open. They must now think more strategically about sustainability and innovation. This means moving away from short-term fixes and instead developing long-term business models that support both their educational mission and their financial needs.
Beyond financial struggles, museums are also grappling with societal and political changes. Laura points to several incidents where museums have faced bomb threats, digital disruptions, or have been caught up in the so-called “culture wars” over diversity, equity, and inclusion (DEI) initiatives. In certain areas, even mentioning DEI can provoke controversy, and this has put additional strain on institutions trying to navigate an increasingly polarized environment.
Despite these daunting obstacles, Laura and Arthur are optimistic about the potential of museums to emerge stronger and more resilient. Museums have always been adaptive, and now, more than ever, they are being called upon to rethink their operations and their role in the community.
Museums for All— an initiative that highlights the power of accessibility in creating lasting community impact. Launched in 2014, Museums for All was designed to make museums more accessible to low-income families, allowing them to visit participating institutions either for free or for a small fee. The program has been a tremendous success, with millions of visits facilitated and over a thousand museums participating across the United States.
This initiative is a prime example of how museums can redefine themselves in the public eye, moving away from being perceived as elitist spaces and toward being inclusive community hubs. Laura emphasizes that the program didn’t come from a top-down directive; it was born out of the needs and feedback from the field itself. This grassroots-driven approach reflects a growing recognition that museums need to engage with the communities they serve, rather than simply providing content in a one-sided way.
The Museums for All initiative is more than just a ticketing program. It challenges long-held assumptions about who museums are for, helping to break down barriers of class and education. As Laura explains, children’s museums have long been at the forefront of this shift. They were among the first to create spaces where all children, regardless of their background, could learn through play and hands-on engagement. Museums for All takes this concept further, helping museums across the country reimagine their relationships with the communities they serve.
Leadership plays a crucial role in navigating the complexities of the modern museum landscape. Laura’s insights on this topic are both practical and inspiring. She acknowledges that, for many years, museums have focused heavily on developing and delivering content, often without paying enough attention to the business side of things. But the pandemic has forced a reckoning. Museums now have to adopt an entrepreneurial mindset, balancing their roles as educational institutions with the realities of running a complex business.
This is particularly challenging for smaller institutions, many of which lack the financial and operational resources of larger museums. However, the field is starting to see a shift, with more leaders recognizing the need to strengthen their organizational infrastructures. Laura noted that the current moment represents a period of growth—a shedding of old ways of thinking in favor of new strategies that will ensure museums’ long-term sustainability.
One project that highlights this shift is the Museum Lab for Museum Professionals, a collaborative effort between the Association of Children’s Museums and the Children’s Museum of Pittsburgh. This initiative aims to provide museum professionals with the training and tools they need to adapt to today’s challenges. By investing in professional development, museums are preparing their staff not just to survive in the current climate but to thrive.
Museums are at a turning point. They are evolving into dynamic, inclusive spaces that foster learning, creativity, and community engagement. But they need the support of their communities to continue this important work.
Whether you’re a regular museum-goer or someone who hasn’t visited a museum in years, now is the time to reconnect with your local museum. Not only do these institutions offer enriching experiences, but they also provide essential services to their communities, helping to bridge gaps in education, equity, and access.
So, the next time you’re looking for a place to explore, learn, or simply enjoy some time with family, consider visiting a museum. Support the programs that make museums more accessible, like Museums for All, and advocate for the continued funding and sustainability of these vital spaces.
To hear more about how museums are transforming communities and navigating today’s challenges, listen to the full podcast episode here.
###
Empowering Young Minds, the Association of Children’s Museum Podcast is available on all major listening platforms, including: Apple Podcasts, Spotify, and Amazon Music.
The impact of early math literacy is crucial for supporting children’s development and setting them up for a bright future. By starting early, making math fun, and meaningfully involving parents/caregivers—all areas in which children’s museums excel—we can create a world where everyone feels confidence in their abilities to do math.
ACM is excited to announce a new partnership with the Simons Foundation, Nurturing Numeracy Skills & Math Literacy in Children’s Museums, to engage and support a cohort of smaller children’s museums (annual operating budgets of less than $1 million) to develop ideas, strategies, activities, and resources. This program is funded by Simons Foundation International and administered by the Simons Foundation’s Science, Society & Culture division.
“For many people, math can be a difficult subject to engage with,” Ivvet Modinou, senior vice president of Science, Society & Culture, said. “Our goal is to support museums and caregivers to work together to find inventive, accessible ways of engaging and supporting children in their math literacy journeys.”
ACM, the foundation and participating museums will work together to create experiences—programs, activities, events, exhibit components, etc.—which will advance numeracy skills, and math literacy and confidence in children.
“ACM is thrilled to be a strategic thought partner to the Foundation and to the participating museums, working to enable the museums as they convene and co-create,” Arthur G. Affleck, III, executive director of ACM said. “The innovation and unique perspectives of small children’s museums serve as inclusive models for building experiences and building relationships to the communities we serve.”
More information about the initiative and the application process will be available on or around September 20.
What U.S. industry sees more than 55 million K-12 students come through its doors every year? MUSEUMS!
According to the American Alliance of Museums, 55 million students visit museums each year through school-trips alone. In addition, more than 75% of museum educational budgeting is spent on K-12 education (American Alliance of Museums 2024). This captive audience can be capitalized on through collaborations with colleges and universities, specifically with a focus on promoting public health. Beyond K-12 education, museums offer a large value to public health, including awareness around disease prevention and surveying the public about their perceptions and concerns surrounding healthcare (Behera and Roy 2018).
Children’s museums, specifically, are dynamic spaces that are designed to engage young people, promote critical thinking and creativity through hands-on activities and interactive exhibits. Since the Covid-19 pandemic, children’s museums have begun new partnerships with a variety of community partners including, government agencies, and social and health organizations. Surprisingly, one underutilized collaborator is colleges and universities. In a 2023 trend report by the Association of Children’s Museums, museums reported their frequency with various collaborators and universities were named less than 50 times, with the highest ranked category garnering a total of 150 times (Association of Children’s Museums 2023).
In the 2023 Understanding Museums’ Collaboration Goals ACM Trends Report, museum leaders reported the goals for collaboration, these goals were then grouped into three primary categories: healing, learning and community. This report indicated that universities were only identified in the learning category as collaborators (Association of Children’s Museums 2023). Partnerships with college and universities offer a unique opportunity to leverage the expertise of researchers, educators and students to support the development of programs that emphasize health and wellness across all three primary goals.
Healing
Increasing Community Health & Wellbeing
Focusing on public health, these collaborations can educate young people, their schools, families, and communities on a variety of topics tailored to their community’s needs. Through exhibits and collaborative educational programs, young people can learn about healthy eating, nutrition, exercise, proper hygiene, disease spread and prevention. Public health and other health related faculty can work alongside museum leaders to identify the issues facing the community in an effort to ensure programs are meeting the needs to the community at large.
Tackling Community or Social Issues
College students and educators can serve as mentors and offer support groups for a variety of issues. Peer support groups and mentor-mentee meet ups held at the museum can break down communication barriers while providing children with a consistent support system. Peer support programs focused on children with chronic illnesses or disabilities, children with autism-spectrum disorder, children of military families, or even those interested in a certain career field, can serve as a professional development tool for the college students while also supporting the goals of the museum and the children.
Addressing Traumatic and Tragic Event
Youth mental health and wellbeing is a major public health concern for the United States. According to the CDC (2024), homicide and suicide are the #2 and #3 leading cause of death among adolescents in the United States. Creating safe spaces for children is not something that can be developed by a single entity. Museums can work with college and universities to offer educational sessions about recent events, which can be led by faculty and students who have experience in the area or stories to share. In addition, students can host hands-on interactive sessions as a form of art therapy, where students can express themselves through a variety of mediums.
Learning
Enhancing Formal / Informal Education
Colleges and universities can utilize these partnerships to research and validate the effectiveness of educational programs being offered. Through this data collection they can refine, improve and expand these programs over time, therefore furthering the reach and impact to the public. This also ensures that the resources being allocated for projects are being maximized and evaluated regularly.
Through offering training and professional development for museum staff and other local educators and hosting events which equip them with skills, knowledge and the confidence to deliver public health content, colleges and universities can empower museums to deliver high-quality programming to the students that visit daily.
Developing Virtual Programming
Colleges are no stranger to offering high level educational programs on virtual platforms. Most institutions offer online courses or programs, especially in the wake of Covid-19. In addition, ongoing advances in technology in healthcare presents a unique opportunity to educate children in virtual healthcare settings through the use of augmented reality and virtual reality. Colleges and universities can offer professional development and provide guidance on moving programming to virtual spaces. Students specializing in health science, computer programming, digital media and design and computer science can work alongside museum leadership to assist in the logistics needed to design user-friendly programming that is engaging to children.
Developing In-Person Exhibits / Programs
Museum leaders can invite educators to provide professional insight into exhibits to ensure they are relevant and updated based on current trends and research. College faculty can also work with students to develop and offer educational workshops or long-standing exhibits. Students can work with museums leaders and faculty to tailor these workshops based on the needs of the community.
Community
Reaching New Audiences
Colleges and universities partner with local schools to offer informational sessions and recruit students to attend their institutions. By working collaboratively, museum and college leaders could expand their outreach by connecting schools and communities with each other. Utilizing pre-existing relationships to promote museum programs, exhibits and educational offerings, will help drive traffic to the museum, as well as expanding partnerships with other community partners such as health systems and non-profit organizations. In turn, promoting the college or university at the museum through programming and exhibits will also advertise their commitment to education, specifically around science and health. It will also showcase the expertise and experiences that their students and faculty possess.
Reaching Traditionally Underserved Audiences
Museum leaders can work with college students to assist in outreach efforts to underserved audiences. Through shared collaborations with local non-profit agencies, students can assist in letter-writing campaigns, community service events and community health fairs. College faculty and students can partner with the museum to bring the museum to the classroom and offer educational programs at schools and community centers where transportation may be a barrier to access.
Conclusion
As museum leaders begin to focus and develop their programming framework on the three primary areas of collaboration, I challenge them to work alongside colleges and universities to support these goals. Colleges and universities around the country see record high interest in public health degrees, developing longstanding partnerships can prove to be mutually beneficial and have the potential to have long-term impacts on the community (Leider et al. 2023).
By working together, universities and museums, have the potential to not only elevate their collaboration goals, but also educate young people and promote healthy habits and a public health mindset. If universities and museums strengthen their collaboration across all three goals and work to ensure learning is fun and accessible, we can empower children to take ownership of their health and the health of those around them.
About the Contributor
Trish Lemmerman, Ed.D, MPH
School of Pharmacy and Health Services, Fairleigh Dickinson University
www.linkedin.com/in/patricialemmerman | www.fdu.edu/fdu-health/
Trish Lemmerman, Ed.D, MPH has worked in higher education for over 17+ years. Through her experience she has worked with both undergraduate and graduate students across all fields. Over the past 8 years, she has worked alongside graduate students in the fields of pharmacy, physician assistant, occupational therapy, social work and public health. For the past year, she has also been working collaboratively with a local children’s science museum, Liberty Science Center, to offer educational programming, mentorship opportunities, and bridge the gap between higher education and children’s museums.
Liberty Science Center is a 300,000 square foot learning center located in Jersey City, New Jersey,. It is home to 12 exhibition halls, a live animal collection with 110 species, giant aquariums, a 3D theater, live simulcast surgeries, hurricane- and tornado-force wind simulators, K-12 classrooms and labs, teacher-development programs, and the Western Hemisphere’s biggest planetarium—the Jennifer Chalsty Planetarium and LSC Giant Dome Theater.
Data for this report was collected through a search of available literature. This research was supported by the Institute for Museum and Library Services.
The world is designed for mobile media, including smartphones and tablets, and young children are already using these tools in a range of settings. This ACM Trends report summarizes what is currently known about the ubiquity of mobile media in young children’s lives, including the caregivers’ decisions about their children’s use. We end with a consideration of how children’s museums might take advantage of current uses. This report builds on ACM Trends 7.1, which explored general principles of digital media that supports powerful learning.
This report is based on a review of the research literature. We read dozens of empirical reports and peer-reviewed articles about early childhood media use, from university researchers and organizations like Sesame Workshop, PBS KIDS, Common Sense Media, the National Association for the Education of Young Children, the Fred Rogers Institute, and the American Association of Pediatrics. One challenge in reviewing this research is a lack of consensus definitions. That means we took a broad view and included any research about media content for young children delivered over the internet, from synchronous digital programming and live video calls to games and apps.
Data for this report was collected through a review of existing literature. This research was supported by the Institute for Museum and Library Services.
When designed well, virtual programming and online experiences can facilitate meaningful learning moments in early childhood.
This ACM Trends report focuses on these digital media as one educational tool in the museum toolkit. Several well-regarded early childhood organizations have endorsed particular uses of media even for very young children, and we explore the principles and the research behind them before turning to criteria that can help identify when media is the right tool. ACM Trends 7.2 will build on this report by looking at empirical questions that must inform design: how often children use media, which children use media, and where children use media.
This Trends report reviews the research findings and concludes with practical advice for children’s museums seeking to design meaningful digital media experiences for young children.
Data for this report comes from two surveys. That pertaining to children’s museums’ collaborations with libraries was collected through the Spring 2023 ACM Member Collaborations survey. The dataset contains information from 59 member institutions. Data on library collaborations with museums was collected through a NILPPA survey of US libraries conducted in 2022. This dataset contains information from 314 libraries. Research for both of these projects is supported by the Institute for Museum and Library Services (Grant #s: MG-251839-
OMS-22; MG-80-19-0042-19; LG-250153-OLS-21).
Libraries and museums have a shared mission as sites of informal learning.
Both museums and libraries are in the process of expanding the ways they serve their communities, going beyond informal learning to become sites for convening, health and wellness, and other community needs. As their roles change, there are new opportunities for museum-library partnerships. To help children’s museums leverage their existing library partnerships (or form new ones) in support of newly emerging goals, this Trends Report offers a library centered perspective on what makes partnerships effective. What are libraries looking for in a prospective community partner? What do they value in their collaborative relationships? And what are new ways children’s museums can work with libraries to support broader community goals?
The survey also offered insights into the goals children’s museums are pursuing through collaboration. Though varying considerably, museums’ collaborative goals are connected to three broadly shared aims: (1) healing; (2) learning; (3) community. In what follows, we discuss how these findings can help children’s museums understand, approach, and evaluate collaborative work. Our hope is that sharing this information will not only stimulate dialogue around collaboration and partnership, but also help children’s museum leaders plan new collaborative programs and begin the process of building relationships with new partners.
To address these questions, we explore findings from two recent IMLS-funded field-wide surveys: (1) the Spring 2023 ACM Member Collaborations Survey (whose results we discussed in ACM Trends Report 6.3); (2) a 2022 survey conducted by Knology and the American Library Association’s Public Programs Office (ALA PPO) as part of an IMLS-funded project called “National Impact of Library Public Programs Assessment” (NILPPA.org). Both surveys included questions about collaborative programming, and their results offer insights into how libraries and children’s museums can expand and strengthen their partnerships in support of shared institutional and community goals.
Data for this report comes from two surveys. That pertaining to children’s museums’ collaborations with libraries was collected through the Spring 2023 ACM Member Collaborations survey. The dataset contains information from 59 member institutions. Data on library collaborations with museums was collected through a NILPPA survey of US libraries conducted in 2022. This dataset contains information from 314 libraries. Research for both of these projects is supported by the Institute for Museum and Library Services (Grant #s: MG-251839-
OMS-22; MG-80-19-0042-19; LG-250153-OLS-21).
Libraries and museums have a shared mission as sites of informal learning.
Both museums and libraries are in the process of expanding the ways they serve their communities, going beyond informal learning to become sites for convening, health and wellness, and other community needs. As their roles change, there are new opportunities for museum-library partnerships. To help children’s museums leverage their existing library partnerships (or form new ones) in support of newly emerging goals, this Trends Report offers a library centered perspective on what makes partnerships effective. What are libraries looking for in a prospective community partner? What do they value in their collaborative relationships? And what are new ways children’s museums can work with libraries to support broader community goals?
The survey also offered insights into the goals children’s museums are pursuing through collaboration. Though varying considerably, museums’ collaborative goals are connected to three broadly shared aims: (1) healing; (2) learning; (3) community. In what follows, we discuss how these findings can help children’s museums understand, approach, and evaluate collaborative work. Our hope is that sharing this information will not only stimulate dialogue around collaboration and partnership, but also help children’s museum leaders plan new collaborative programs and begin the process of building relationships with new partners.
To address these questions, we explore findings from two recent IMLS-funded field-wide surveys: (1) the Spring 2023 ACM Member Collaborations Survey (whose results we discussed in ACM Trends Report 6.3); (2) a 2022 survey conducted by Knology and the American Library Association’s Public Programs Office (ALA PPO) as part of an IMLS-funded project called “National Impact of Library Public Programs Assessment” (NILPPA.org). Both surveys included questions about collaborative programming, and their results offer insights into how libraries and children’s museums can expand and strengthen their partnerships in support of shared institutional and community goals.
Nickelodeon today announced the return of its global Worldwide Day of Play (WWDoP) campaign, in partnership with the Association of Children’s Museums (ACM). Worldwide Day of Play will take place Sept. 30, 2023. Part of Nickelodeon’s Our World, a brand-new global initiative, with the goal of inspiring kids and helping to provide them with tools to strengthen their individual and collective agency. To date, events are planned by children’s museums and other organizations across the U.S., the United Kingdom, Hong Kong, and more.
“Through Worldwide Day of Play, Nickelodeon has fueled a generation who values playing and being active,” said Jean Margaret Smith, Senior Vice President, Public Affairs, Nickelodeon. “The Association of Children’s Museums is the perfect partner to help us mark the return of this beloved annual event as an anchor program for the Our World initiative, allowing us to showcase the importance of play and the role it can play in building confidence and helping to upskill kids around the globe.”
“Play is a powerful experience that enriches people’s lives in museums, schools, homes, and beyond,” states Arthur G. Affleck, III, executive director of the Association of Children’s Museums. “ACM is pleased to partner with Nickelodeon to amplify the importance of play on wellbeing and healthy brain development, and to make learning more effective and joyful for children and adults. As children’s museums, we believe in the power of play and we strive to nurture more play and playful learning to enrich the lives of children everywhere.”
The Association of Children’s Museums, an Our World coalition member, is partnering with Nickelodeon to bring Worldwide Day of Play activations to affiliates around the globe on September 30th, reaching more than 1.8 million kids and caregivers. Museums participating in Worldwide Day of Play have the opportunity to feature custom Nickelodeon activities that help highlight the importance and transformative power of active play. Participating ACM locations will also feature a varied array of activities, including Mess Fest! at Sacramento Children’s Museum, Play Fair! at Children’s Museum Curacao, Toys and Games from Franklin’s Early Days at the Franklin Area Historical Society (OH), and Slime Time at the Schoolhouse Children’s Museum (FL). Families can check www.childrensmuseums.org/dayofplay/ for information on activities going on in their city, town or area.
In addition to partnering with ACM to host grassroots events globally, Nickelodeon will begin rolling out messaging encouraging kids and families to get up and get active this Worldwide Day of Play (Sept. 30) across its linear, social and digital platforms Thursday, Sept. 29. Kids and families can also visit www.childrensmuseums.org/dayofplay to get tips on ways to celebrate play and access toolkits to help plan their own WWDoP activities. Additionally, Nickelodeon has teamed up with Our World partner Aspen Institute to create the “Worldwide Day of Play Playbook” that amplifies youth voices and demonstrates how play can be a powerful tool in skill building.
Worldwide Day of Play is part of Nickelodeon’s global Our World initiative and is centered in the brand’s longstanding commitment to promoting active play and healthy lifestyles. Since its 2004 inception, thousands of WWDoP events have been held across the U.S., and in Argentina, Colombia, Belgium, Mexico, Brazil, the Netherlands, the Philippines, Poland, Germany, Italy, Russia and more. Additionally, more than $3 million in grants and scholarships have been awarded to national and local organizations to promote active play.
About Association of Children’s Museums (ACM)
ACM is the foremost professional society supporting children’s museums in developing rich environments that stimulate children’s natural playfulness, curiosity, and creativity. With more than 470 members in all 50 states and in 16 countries, ACM champions children’s museums and together enrich the lives of children worldwide. As a global leader, advocate, and resource for the field, ACM and our member organizations strive to build a better world for children and serve over 30 million visitors annually. Started in 1962, ACM recently marked its 60th year of impactful service to children, families, and children’s museums.”
About Nickelodeon
Nickelodeon, now in its 44th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit www.nickpress.com. Nickelodeon is a part of Paramount’s (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.
###
Data for this report was collected through a Spring 2023 ACM member survey on collaborations. The dataset contains information from 59 member institutions. Previous pandemic-era survey data on collaborations conducted during the height of the COVID-19 pandemic supported instrument sevelopment. This research was supported by the Institute for Museum and Library Services
Children’s museums are part of an ecosystem of community services designed to enrich children’s lives through the provision of informal learning experiences. That ecosystem functions best when the various institutions comprising it are working together, sharing their resources and capabilities to more effectively connect with and serve their audiences.
We saw evidence of this during the height of the pandemic. As reported in Trends Report #4.8, #4.10, and #4.11, children’s museums adapted to the constraints imposed by COVID-19 by forging partnerships with new collaborators and expanding existing collaborations. The public health crisis inspired children’s museums to join forces with an incredibly diverse array of community organizations, including formal educational institutions and health and social service providers. These collaborations led not only to new
programs, but also to broader conceptions of community service and fresh insights into how children’s museums can deliver on their mission.
This edition of the ACM Trends series provides an update on our pandemic-era research. As of Spring 2023, 95% of children’s museums have re-opened their doors, and to understand how this transition is impacting their collaborative work, we administered a survey focused explicitly on this topic. Fifty-nine ACM members completed this survey. Their responses indicate that the resumption of in-person activities has not diminished children’s museums’ eagerness for collaborating with partners across a wide range of service vectors. Moreover, just as was true at COVID-19’s peak, programs focused on health and wellbeing remain a core part of their collaborative efforts.
The survey also offered insights into the goals children’s museums are pursuing through collaboration. Though varying considerably, museums’ collaborative goals are connected to three broadly shared aims: (1) healing; (2) learning; (3) community. In what follows, we discuss how these findings can help children’s museums understand, approach, and evaluate collaborative work. Our hope is that sharing this information will not only stimulate dialogue around collaboration and partnership, but also help children’s museum leaders plan new collaborative programs and begin the process of building relationships with new partners.
