Overview:    

The next Director of Marketing and Communications (DMC) will be bringing their skills, drive,

and creativity to LICM at a vital and exciting time. Current President, Erika Floreska, is two

years into her tenure and in 2024, the organization launched a new vision to meet the emerging

and evolving needs of children and families, of the museum, and of our time. This vision

centers the well-being of children and families through the power of play. 

LICM will:

● Focus on the well-being of children and families by offering opportunities for learning,

connection, and growth through play that supports social-emotional, physical, and

mental health.

● Continue to strengthen our communities by serving as a vibrant Town Square where

children and families come together to play, bridging differences.

● Increasingly partner with organizations possessing expertise beyond our own

Additionally, on October 11, 2025, Saltwater Stories: We Need the Sea & the Sea Needs Me will

open. This 1,900-square-foot exhibit celebrating Long Island’s rich maritime history and culture

is the first new permanent exhibit in a decade. The LICM community is energized by both the

new vision and exhibit and is looking to the next DMC to integrate both into the organization’s

institutional advancement strategies and systems—building visibility, growing visitation,

attracting donors and partners, but most of all, driving the museum's response to the many

challenges children and families are facing during these times. LICM is not alone in navigating a

changing funding and revenue landscape and the DCM will play a key role in adapting and

strengthening the organization's business model over the next one to three years.

The DMC will be the creative force behind how LICM tells its story. They will set the vision for all

marketing, communications, and public relations strategies, crafting integrated campaigns that

amplify the museum’s mission and drive engagement across digital, print, and media platforms.

As the guardian of LICM’s brand, the DMC will ensure a vibrant and consistent voice that

resonates with diverse audiences, from families and visitors to donors and community partners.

Collaborating with a dynamic President and senior staff, and leading a talented team of

marketing and communication professionals, the DMC will combine creativity with data-driven

insights to grow visibility, expand reach locally and nationally, and make a measurable impact on

the museum’s sustainability and success - and to inspire thousands of children and families

through the power of play.

Qualifications:    

● Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree

preferred.

● Minimum of 7-10 years in progressive marketing/communications leadership roles in a

non-profit setting, ideally in a cultural or educational institution or museum.

● Proven success in leading integrated marketing efforts to drive revenue and/or customer

acquisition is required

● Demonstrated experience partnering with a development team to align marketing efforts

with fundraising strategies and create compelling donor communications and collateral is

required.

● Prior experience leading an organization through a rebranding and website redesign is

preferred. 

Job Responsibilities:    

Organizational Leadership

● Serve as a member of the senior leadership team to:

○ Collaboratively advance LICM’s mission and vision

○ Champion and embody the Museum’s core values in all areas of work

○ Sustain and strengthen the Museum’s financial health

○ Co-develop and implement strategies to ensure an inclusive, high-quality visitor

experience that responds to evolving community needs

● Act as Marketing and Communications liaison to the Board, and lead the Community

Engagement Committee.

Strategic Marketing & Communications Leadership

● Develop and implement an integrated, data-driven marketing and communications

strategy aligned with LICM’s mission, visitor development, and revenue goals.

● Lead cross-departmental marketing initiatives promoting exhibits, programs, events,

membership, Long Island Children’s Theater, rentals, outreach, the Carousel, and

community engagement.

● Create seasonal and annual marketing plans with clear KPIs and analyze performance.

● Partner with the Director of Development and President to craft messaging that

powerfully communicates LICM’s mission and vision, increasing philanthropic support.

Brand and Communications Oversight

● Oversee all external communications, ensuring brand consistency and compelling

storytelling across all platforms.

● Serve as the Museum’s brand steward—reinforcing a unified voice and visual identity.

● Act as a spokesperson and advocate for the Museum and its mission.

Team and Vendor Management

● Supervise and mentor the marketing and communications team.

● Manage external vendors and agencies for alignment and quality delivery.

● Foster a collaborative, innovative team environment.

Digital Strategy and Content Development

● Oversee website content and optimization, SEO/SEM efforts, email marketing, and

social media presence to build engagement.

● Lead development of digital campaigns and user engagement strategies.

● Use digital analytics to inform decisions and optimize performance.

Public Relations and Media Outreach

● Develop and execute a proactive media relations strategy.

● Cultivate relationships with media outlets, journalists, influencers, and community

stakeholders to increase press coverage and visibility.

● Prepare press releases, media kits, and crisis communications as needed.

Visitor Development and Engagement

● Work with the VP of Program and Visitor experience to promote and increase access to

programs, exhibits, performances, and events.

● Design and implement visitor segmentation and engagement strategies.

● Lead initiatives to attract new visitors and retain existing ones through targeted

communications.

● Promote a positive, accessible experience across marketing touchpoints.

Budget and Administrative Oversight

● Develop and manage the department’s budget with a focus on ROI and efficiency.

● Oversee departmental planning, performance tracking, and reporting to leadership.

● Participate in leadership team strategy meetings and support board communications.