August 5, 2021 / News & Blog

Association of Children’s Museums to Partner on Communities for Immunity, Boosting Vaccine Confidence

ARLINGTON, VA (August 5, 2021)—The Association of Children’s Museums (ACM) is proud to partner with Communities for Immunity, an unprecedented collaboration among museums and libraries to boost COVID-19 information and vaccine confidence in communities across the United States.

Communities for Immunity provides funding to museums, libraries, science centers, and other cultural institutions to enhance vaccine confidence where it matters most: at the local level. Building on the many ways they have supported their communities during the pandemic, the partnership will activate museums and libraries to create and deliver evidence-driven materials and develop resources, programs, and approaches specifically designed to help these institutions engage diverse audiences in vaccine confidence.

The Association of Science and Technology Centers (ASTC) and the American Alliance of Museums (AAM) are leading Communities for Immunity with support from the U.S. Centers for Disease Control (CDC) and the Institute of Museum and Library Services (IMLS), and in collaboration with the American Library Association (ALA) and the Network of the National Library of Medicine (NNLM). Museums and libraries will leverage resources and research available on vaccines and variants disseminated by IMLS’ research partnership with OCLC and Battelle, the Reopening Archives, Libraries, and Museums (REALM) project. Communities for Immunity will further build on existing resources and efforts, including the Smithsonian Institution’s Vaccines & US: Cultural Organizations for Community Health initiative, as well efforts from the CDC, Department of Health and Human Services (HHS) and more.

“In the U.S. currently only children over the age of 12 are eligible for vaccination against COVID-19,” said Larry Hoffer, Interim Executive Director of ACM. “However, children’s museums can leverage their position as hubs in their communities to provide key information to parents and guardians of those children to empower them to make the safe choice regarding vaccination.”

In addition to ACM, organizations joining in the effort include the Association of African American Museums (AAAM), the Association for Rural and Small Libraries (ARSL), the Association of Tribal Archives, Libraries, and Museums (ATALM), and the Urban Libraries Council (ULC). This national coalition of partners are creating a Community of Practice to develop and refine vaccine education resources that will be shared with the broader museum and library community.

This important project launches at a critical moment as the United States is experiencing both a surge in COVID-19 cases related to dangerous new coronavirus variants and an urgent need to dramatically increase vaccination rates.

“Throughout the pandemic, our nation’s museums and libraries have supported their communities with critical educational and social services,” said Laura Lott, President and CEO of the American Alliance of Museums. “As community pillars and trusted messengers, they are well-positioned to help build trust in and overcome hesitation to the COVID-19 vaccines.”

About ACM

The Association of Children’s Museums (ACM) champions children’s museums worldwide. With more than 460 members in 50 states and 19 countries, ACM leverages the collective knowledge of children’s museums through convening, sharing, and dissemination. Learn more at

About the Association of Science and Technology Centers (ASTC)

Founded in 1973, ASTC is a network of nearly 700 science and technology centers and museums, and allied organizations, engaging more than 110 million people annually across North America and in almost 50 countries. With its members and partners, ASTC works towards a vision of increased understanding of—and engagement with—science and technology among all people. For more information, visit

About the American Alliance of Museums

The American Alliance of Museums has been bringing museums together since 1906, helping to develop standards and best practices, gathering and sharing knowledge on issues of concern to the entire museum community. Representing more than 35,000 individual museum professionals and volunteers, institutions, and corporate partners serving the museum field, the Alliance stands for the broad scope of the museum community. For more information, visit

For more information on Communities for Immunity, visit