The Children's Museum of South Dakota opened its doors in 2010 and welcomes over 105,000 guests each year. The Museum serves as a community anchor in a progressive, culturally rich community located on the eastern side of the state. In alignment with the Museum’s mission, vision, values and strategic plan, the Director of Marketing is responsible for planning, directing and maintaining an integrated multi-platform marketing and communication program that advances the Museum’s brand and reputation and drives attendance. All employees of CMSD are
responsible for supporting CMSD’s goal to become a recognized leader in the
children’s museum industry. Other responsibilities of this position include:
managing the implementation of clearly defined marketing communication
strategies, overseeing media relations strategies to secure publicity for all
museum components, overseeing design and production of museum collateral
material, analyzing data for use in measuring and managing marketing
performance, executing a strategic and comprehensive social media plan,
negotiating contracts with media partners and outside vendors, ensuring the
consistent use of the Museum’s brand, and working cohesively with with an
inclusive, cross-functional team.